SEO Positioning Menu

SEO (search engine optimization) is done on a website to improve your ranking so that it can get high traffic and then be displayed on serps (search engine resultant page). The purpose of on-page optimization is to make a page optimized or focused around target keyword. It is not possible to exactly specify what and how this can be achieved but there are some simple rules that can help to achieve the goal. SEO has refined itself in many ways due to intense competition on the internet.

On page SEO

It refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.

Some of the on page factors include:

1. Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.

2. Make sure that your html code is free of errors and warnings

3. Creation of sitemap is important so that all your web pages are indexed by search engines

4. Optimization of all your meta tags which mainly includes (title,keywords and description)

5. Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.

6. Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.

Off page factors

As the name indicates off page optimization is the work that needs to be done off the pages of your website. Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. Off-page optimization or link building is the second half of SEO. Each link to your page is not just a link which users can follow to reach your page, it is also a measure of popularity or authority of the page. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

Some of the off page factors include:

Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages.

1. Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.

2. Building quality links for link building purposes which include relevance,page rank and authority sites.

3. On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion.

4. Compared to off page factors,on page optimization is relatively easy to achieve. Building your link popularity involves increasing the number of websites that will link to yours.

5. In fact, off-page SEO is the most important thing of all if we are to pursue organic traffic – organic traffic being those people who find our site via a search engine search.

Which is more important?

While neither should be neglected, off-page SEO is more important to obtaining a high search ranking. As long as you have something valuable to offer, both on-page and off-page optimizations are needed for a successful website. If the competition is weak we may get to the top positions even without any activity but such cases are rare. Basic SEO is always welcome and needed for online success, the daily process of obtaining quality links back to your site will keep you ranked higher for longer and provide sustainable traffic that will give your online presence the best chance for success. A daily commitment to off-page optimization strategies will lead you to that success.